If you have hopped on the shuttle bus this week, you’ll have noticed that the buses are wrapped in graphics promoting MCC and featuring our inspiring students and alumni.
The bus wraps are part of a marketing campaign that is underway for the 2014 spring semester enrollment. Along with radio and Facebook advertising, the campaign is designed to encourage prospects to apply for admission. We also sponsored the popular 98 PXY Jingle Jam concert at the Blue Cross Arena on December 3.
Listen for MCC radio ads on these stations this week and the weeks of December 23rd and December 30th: WBEE, WBZA, WCMF-FM, WPXY, WROC-AM, WDKX-FM, WRMM-FM and WFKL-FM.
Facebook ads will appear for targeted prospects including adult learners and veterans living within a 25-mile radius of Rochester. Facebook ads began the week of November 25th and will continue through the week of January 6th. Special countdown ads will run in the final days before the application deadline of January 8th.
You can be part of our marketing campaign by encouraging your friends and family to come and be inspired by MCC! Remember, the application deadline for the spring semester is January 8th.
Debra Davis
Marketing and Community Relations
12/05/2013 |