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MCC Daily Tribune Archive

New Director of Marketing Communications Appointed


On Dec. 3, 2012 the MCC Board of Trustees approved the appointment of Susan Tingey as our new interim Director of Marketing Communications. Sue joined us in late October and brings a wealth of marketing experience to the college, including business to business and consumer packaged goods.

Sue is leading our refocused marketing efforts. Now that Marketing Communications and College and Community Relations are partnered, we are looking to establish an integrated marketing program. That program will focus on student recruitment and retention, but also encompass the college’s broader marketing needs. One of our first tasks is to revisit/revise the college’s brand, a process that will require involvement from across the college community. Stay tuned for more details.

Along with Rosanne Rivers, Sue is also working to bring on board our new marketing communications firm, Crowley Webb. My thanks go to the dozens of faculty and staff who have already met with Crowley Webb to share perspectives on MCC.

As a graduate of Corning Community College (A.S.), Sue is familiar with our unique position in higher education. She is also a graduate of St. Bonaventure University (B.B.A.), and Syracuse University (M.B.A.).

Please join me in welcoming Sue to MCC.

Cynthia Cooper
College and Community Relations/Marketing Communications
12/10/2012