MCC Daily Tribune

Spring Semester Marketing Update

Student recruitment for spring semester kicks into high gear today. While MCC markets all year long, this week sees the launch of a TV, radio, and digital campaign.

MCC ads will run from now through January 16. You'll see them on local television stations and hear them on local radio.

The digital campaign includes advertising on Facebook and Instagram, as well as display ads targeting prospects on the internet. In addition, visitors to www.monroecc.edu will receive digital ads encouraging them to apply. A Google keyword campaign also kicks off today.

In January, a billboard will be up on 1-490 East, targeting west side commuters who are heading towards Rochester.

Direct mail to thousands of prospects continues through January. MCC mails to prospects from purchased mailings lists, based on demographics such as income, age, education level, and zip code. We also mail to specific targeted groups such as veteran households.

Debra Davis
Marketing and Community Relations
11/27/2017