SMT-217

Sport Marketing

The course focuses on the theoretical backbone that makes sport marketing such a unique and vibrant subject and focuses on marketing in a sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. Exploration of promotion, sales, distribution, and public relations in sport are key aspects of the course. Three class hours.

SMT-217 Sections for Fall 2018

With the following scheduling option(s)

1 Section Offered

SMT-217, Section 001

CRN #20265
Traditional (In-Person)

Instructor(s)

Rocky Delfino

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 09A, Room 113
Aug 27th, 2018 – Dec 22nd, 2018Monday, Wednesday, Friday
1:00 pm - 1:50 pm
Type Lecture
Location Brighton Campus
Building 09A, Room 113
Date(s) Aug 27th, 2018 – Dec 22nd, 2018
Day / Time Monday, Wednesday, Friday
1:00 pm - 1:50 pm