SMT-217

Sport Marketing

The course focuses on the theoretical backbone that makes sport marketing such a unique and vibrant subject and focuses on marketing in a sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. Exploration of promotion, sales, distribution, and public relations in sport are key aspects of the course. Three class hours.

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SMT-217 Sections for Spring 2019

1 Section Offered

SMT-217, Section 001 — CRN #30857
3 Credit Hours — Classroom

Instructor(s)
Rocky Delfino

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3

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Scheduled Meeting Times
TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 09A, Room 118
Jan 22nd, 2019 – May 20th, 2019Tuesday, Thursday
11:00 am - 12:20 pm
Type Lecture
Location Brighton Campus
Building 09A, Room 118
Date(s) Jan 22nd, 2019 – May 20th, 2019
Day / Time Tuesday, Thursday
11:00 am - 12:20 pm