Cover Letter Strategies

Your Unique Selling Proposition

When preparing to write a cover letter, you may find it helpful to think about your unique selling proposition (

  • What is the one thing that makes you unique?
  • What makes you better than other candidates applying for a similar position with this company?
  • What can you offer that no other applicant can?
  • What is the one reason the employer should want to hire you above all other candidates?

Example of Replacing "I," "Me," and "My" with "You"

I am enclosing my resume for your review because I am very interested in obtaining a full-time position as an Investment Banking Analyst at Ace Financial. I am well qualified for this position. In addition to the strong quantitative and analytical skills I have developed as an undergraduate economics major and in my work experience, I have a proven ability to stay focused for long hours under pressure.

I am applying for the position of Investment Banking Analyst where my combination of economics training and high-tech experience will add value to your operations. Please consider the following:

You will gain from my strong financial background, which includes a recent associate's degree in business administration, coupled with experience researching and trading securities as an investment intern (resulting in returns of 200%).

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