MAR 101-003 and MAR 101-004
Students in this section will evaluate MCC’s institutional materials, specifically, the web site and give recommendations to the College’s administration. Specific pages of the web site pertaining to student information will be the focus of the project.
An in-depth look at the market-driven entertainment and sports industries. This course examines the dynamics of marketing various forms of entertainment including product tie-ins, cross promotions, the branding of persons, events and venues, entertainment marketing research, reputation management, the underlying economic factors, and marketing communication strategy. The course will examine marketing strategies based on changing public tastes, expanding channels of distribution, the role of new technology, as well as business venture trends. We will also look at legal issues and other challenges facing the marketing of sports and entertainment products. The course utilizes a combination of lecture, discussion, and project-based learning. Short, current case studies from key areas will be discussed. We will combine theoretical marketing models with practical examples. Three class hours.
Prerequisite: MAR 200 with a C or better OR BUS 104 with a C or better
Students in this section with partner with Monroe Community College’s Campus Center to plan for the College’s Spring Fling. Students will work in group developing marketing campaigns to highlight the event.
Effective use of advertising media, integration of promotion plans and sales techniques with advertising. This course will be offered in the Fall Semester during the evening and in the Spring Semester during the day. Three class hours.
Prerequisite: MAR 200 with a C or better