Service Learning Courses in Marketing


Service Project

All students will help develop a marketing campaign for the “Stones for Sudan” project. This fundraiser will raise money for refugee relief in war-torn Sudan.


MAR 203 - Sports and Entertainment Marketing | Course Descriptions | Monroe Community College
MAR 203 - Sports and Entertainment Marketing

An in-depth look at the market-driven entertainment and sports industries. This course examines the dynamics of marketing various forms of entertainment including product tie-ins, cross promotions, the branding of persons, events and venues, entertainment marketing research, reputation management, the underlying economic factors, and marketing communication strategy. The course will examine marketing strategies based on changing public tastes, expanding channels of distribution, the role of new technology, as well as business venture trends. We will also look at legal issues and other challenges facing the marketing of sports and entertainment products. The course utilizes a combination of lecture, discussion, and project-based learning. Short, current case studies from key areas will be discussed. We will combine theoretical marketing models with practical examples. Three class hours.

3 Credits

Prerequisite: MAR 200 with a C or better OR BUS 104 with a C or better.

Course Offered Fall and Spring


Service Project

All students will develop marketing plans for “Casino Night” at MCC, with proceeds donated to local charities.


MAR 204 - Advertising | Course Descriptions | Monroe Community College
MAR 204 - Advertising

Effective use of advertising media, integration of promotion plans and sales techniques with advertising. This course will be offered in the Fall Semester during the evening and in the Spring Semester during the day. Three class hours.

3 Credits

Prerequisite: MAR 200 with a C or better.

Course Offered Fall and Spring

Service Project

All students will develop an advertising campaign for the “Stones for Sudan” project. Money raised through the campaign will be donated to refugee relief in the Sudan.

mcc-web03.monroecc.edu