Service Learning Courses in Marketing


Service Project – MAR 101-003
Students will work in groups to benchmark International student websites to make recommendations to improve the MCC website. (10 hours)

Service Project – MAR 101-008, 101-181
Students will work in groups of 3-5 to develop and administer a qualitative survey to current MCC Engineering students at Monroe Community College. (10 hours)

Service Project – MAR 101-002, 101-009
Students will be competing in teams to develop strategies to promote a non-profit organization’s programs.  Students will present their campaigns to the non-profit at the end of the semester.  The winning group of the competition will receive a prize.   (20 hours)


MAR 203 - Sports and Entertainment Marketing | Course Descriptions | Monroe Community College
MAR 203 - Sports and Entertainment Marketing

An in-depth look at the market-driven entertainment and sports industries. This course examines the dynamics of marketing various forms of entertainment including product tie-ins, cross promotions, the branding of persons, events and venues, entertainment marketing research, reputation management, the underlying economic factors, and marketing communication strategy. The course will examine marketing strategies based on changing public tastes, expanding channels of distribution, the role of new technology, as well as business venture trends. We will also look at legal issues and other challenges facing the marketing of sports and entertainment products. The course utilizes a combination of lecture, discussion, and project-based learning. Short, current case studies from key areas will be discussed. We will combine theoretical marketing models with practical examples. Three class hours.

3 Credits

Prerequisite: MAR 200 with a C or better OR BUS 104 with a C or better.

Course Offered Fall and Spring

Service Project – MAR 203-001
Students will be working with the Brighton Campus Center for event planning for the athletic teams (25 hours)


MAR 204 - Advertising | Course Descriptions | Monroe Community College

MAR 204 - Advertising

Effective use of advertising media, integration of promotion plans and sales techniques with advertising. This course will be offered in the Fall Semester during the evening and in the Spring Semester during the day. Three class hours.

3 Credits

Prerequisite: MAR 200 with a C or better.

Course Offered Fall and Spring

Service Project – MAR 204-001: 
Students will be creating an advertisement campaign for the Campus Activity Board.  (20 hours)

Service Project – MAR 204-002: 
Students will be creating an advertisement campaign for the Campus Activity Board.   (20 hours)

 

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