Service Learning Courses in Marketing


Service Project (MAR 101-001, 006):
To be determined (20 hours - Option) S-09

Service Project (MAR 101-002, 014, 181):
To be determined (25 hours - Option) S-09

Service Project (MAR 101-003):
To be determined (30 hours - Option) S-09


MAR 203 - Sports and Entertainment Marketing | Course Descriptions | Monroe Community College

MAR 203 - Sports and Entertainment Marketing

An in-depth look at the market-driven entertainment and sports industries. This course examines the dynamics of marketing various forms of entertainment including product tie-ins, cross promotions, the branding of persons, events and venues, entertainment marketing research, reputation management, the underlying economic factors, and marketing communication strategy. The course will examine marketing strategies based on changing public tastes, expanding channels of distribution, the role of new technology, as well as business venture trends. We will also look at legal issues and other challenges facing the marketing of sports and entertainment products. The course utilizes a combination of lecture, discussion, and project-based learning. Short, current case studies from key areas will be discussed. We will combine theoretical marketing models with practical examples. Three class hours.

3 Credits

Prerequisite: MAR 200 with a C or better OR BUS 104 with a C or better

Use links below to see if this course is offered:

Service Project (MAR 203-001):
Students in this class will be partnering with Alternatives for Battered Women to assist in the marketing of the ABW fundraiser that will be held at the Robach Community Center in Charlotte, in the Spring of 2009. (20 hours) S-09

MAR 204 - Advertising | Course Descriptions | Monroe Community College

MAR 204 - Advertising

Effective use of advertising media, integration of promotion plans and sales techniques with advertising. This course will be offered in the Fall Semester during the evening and in the Spring Semester during the day. Three class hours.

3 Credits

Prerequisite: MAR 200 with a C or better

Use links below to see if this course is offered:

Service Project (MAR 204-001, 002):
To be determined (20 hours - Option) S-09

 

 

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