Service Learning Courses in Marketing

 


Service Project (MAR 101-001):

Students will be partnering with the American Cancer Society to evaluate their marketing and recruitment strategies for volunteers.  The focus will be on the program that needs drivers for patients receiving chemotherapy.   (20 hours) S-10

Service Project (MAR 101-008):

To Be Determined (30 hours) S-10

Service Project (MAR 101-009):

To Be Determined (20 hours) S-10

Service Project (MAR 101-014):

Students in this section will be partnering with the YMCA to assist them with their marketing effort for their renamed “Adventure Guide” program. (10 hours) S-10

Service Project (MAR 101-182):

To Be Determined (20 hours) S-10

Service Project (MAR 101-CC1):

Students in this section will be partnering with the Electrical Association of Rochester to develop strategies to market careers in the electrical industry. Projects will include but are not limited to developing branding and materials for trade shows/high school career fairs, etc. (40 hours) S-10


MAR 201 - Dynamics of Selling | Course Descriptions | Monroe Community College

MAR 201 - Dynamics of Selling

Factors involved in effective selling; methods of conducting the sales presentation; application of psychological and persuasive selling techniques. Three class hours.

3 Credits

Prrequisite: BUS 104 with a C or better

Use links below to see if this course is offered:

Service Project (MAR 201-001):

To Be Determined(20 hours) S-10


MAR 203 - Sports and Entertainment Marketing | Course Descriptions | Monroe Community College

MAR 203 - Sports and Entertainment Marketing

An in-depth look at the market-driven entertainment and sports industries. This course examines the dynamics of marketing various forms of entertainment including product tie-ins, cross promotions, the branding of persons, events and venues, entertainment marketing research, reputation management, the underlying economic factors, and marketing communication strategy. The course will examine marketing strategies based on changing public tastes, expanding channels of distribution, the role of new technology, as well as business venture trends. We will also look at legal issues and other challenges facing the marketing of sports and entertainment products. The course utilizes a combination of lecture, discussion, and project-based learning. Short, current case studies from key areas will be discussed. We will combine theoretical marketing models with practical examples. Three class hours.

3 Credits

Prerequisite: MAR 200 with a C or better OR BUS 104 with a C or better

Use links below to see if this course is offered:

Service Project (MAR 203-001):

Students in this class will be partnering with the Henrietta Foundation to assist in the marketing of the Executive Golf Course for the 2010 Season and the various events that the Foundation holds at that facility. (20 hours) S-10


MAR 204 - Advertising | Course Descriptions | Monroe Community College

MAR 204 - Advertising

Effective use of advertising media, integration of promotion plans and sales techniques with advertising. This course will be offered in the Fall Semester during the evening and in the Spring Semester during the day. Three class hours.

3 Credits

Prerequisite: MAR 200 with a C or better

Use links below to see if this course is offered:

Service Project (MAR 204-001, 002):

To Be Determined (30 hours) S-10

 

 

 

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