Service Learning Courses in Marketing

 


MAR 200 - Principles of Marketing | Course Descriptions | Monroe Community College

MAR 200 - Principles of Marketing

This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours.

3 Credits

Prerequisites: BUS 104 with a C or better and (MTH098 with a C or better or MCC Level 6 Mathematics placement.).

Course Offered Fall and Spring

 

 

Service Project (MAR 200-002, 003, 004, 011, SL2):
Cystic Fibrosis Foundation – for more information please contact Professor Kathleen Conklin at kconklin@monroecc.edu    (20 hours) S-12

Service Project (MAR 200-008):
Students will participate in a Maketing project to advertise MCC's Sixth Act Play. (10 hours) S-12

MAR 203 - Sports and Entertainment Marketing | Course Descriptions | Monroe Community College

MAR 203 - Sports and Entertainment Marketing

An in-depth look at the market-driven entertainment and sports industries. This course examines the dynamics of marketing various forms of entertainment including product tie-ins, cross promotions, the branding of persons, events and venues, entertainment marketing research, reputation management, the underlying economic factors, and marketing communication strategy. The course will examine marketing strategies based on changing public tastes, expanding channels of distribution, the role of new technology, as well as business venture trends. We will also look at legal issues and other challenges facing the marketing of sports and entertainment products. The course utilizes a combination of lecture, discussion, and project-based learning. Short, current case studies from key areas will be discussed. We will combine theoretical marketing models with practical examples. Three class hours.

3 Credits

Prerequisite: MAR 200 with a C or better OR BUS 104 with a C or better.

Course Offered Fall and Spring

 

Service Project (MAR 203-001):
Prepare a marketing presentation to promote Section 5 basketball. (20 hours) S-12

 

 

MAR 204 - Advertising | Course Descriptions | Monroe Community College
MAR 204 - Advertising

Effective use of advertising media, integration of promotion plans and sales techniques with advertising. This course will be offered in the Fall Semester during the evening and in the Spring Semester during the day. Three class hours.

3 Credits

Prerequisite: MAR 200 with a C or better.

Course Offered Fall and Spring

Service Project (MAR204-001):
Students will participate in a Maketing project to advertise MCC's Sixth Act Play. (20 hours) S-12

 

 

 
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