Service Learning Courses in Marketing

Spring 2013


MAR 200 - Principles of Marketing | Course Descriptions | Monroe Community College
MAR 200 - Principles of Marketing

This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours.

3 Credits

Prerequisites: BUS 104 with a C or better and (MTH098 with a C or better or MCC Level 6 Mathematics placement.)

Course Offered Fall and Spring

  • Service Project (MAR 200-002, 003, 004, 008, SL1):
    Students will partner with the American Cancer Society to develop a plan to promote a Walk for American Cancer Society at the Brighton Campus
    (20 hours) S-13

 
MAR 201 - Dynamics of Selling | Course Descriptions | Monroe Community College
MAR 201 - Dynamics of Selling

Factors involved in effective selling; methods of conducting the sales presentation; application of psychological and persuasive selling techniques. Three class hours.

3 Credits

Prrequisite: BUS 104 with a C or better

Course Offered Fall and Spring

  • Service Project (MAR 201-001):
    Students will partner with the American Cancer Society to develop a plan to promote a Walk for American Cancer Society at the Brighton Campus
    (20 hours) S-13

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