GEG 135 - Business GIS
Business Geography integrates geographic analysis, human relationships, reasoning, and technology to improve organizational management and operational decision making. This course introduces the student to the geospatial technology component of business geography. Students will learn about the role of geospatial technology in analyzing human relationships, with an emphasis on social institutions, consumerism, structural inequality, and how these connect to business decisions. Topics such as competitive analysis and customer profiling will be covered by going through case-based and real world examples. Prior computer knowledge such as creating, saving, deleting, and locating files on a PC, as well as preparing and printing Microsoft Word documents, using Microsoft Excel spreadsheets, creating Microsoft PowerPoint slides, using e-mail and the Internet will be required to be successful in this course. This course fulfills the MCC requirement for a social science elective. Three class hours. (SUNY-SS)
Course Learning Outcomes
1. Acquire geospatial data to develop and test social science models.
2. Apply the geographic approach in conducting demographic research.
3. Evaluate the suitability of geospatial data to analyze human impacts on societal issues.
4. Identify and describe the components of consumer culture using geospatial tools.
5. Identify external/international forces that impact social institutions.
6. Describe the geographic distribution of structural inequality.
7. Locate and identify major political units and physical features of the world.
Course Offered Fall and Spring