Business Geography integrates geographic analysis, human relationships, reasoning, and technology to improve organizational management and operational decision making. This course introduces the student to the geospatial technology component of business geography. Students will learn about the role of geospatial technology in analyzing human relationships, with an emphasis on social institutions, consumerism, structural inequality, and how these connect to business decisions. Topics such as competitive analysis and customer profiling will be covered by going through case-based and real world examples. Prior computer knowledge such as creating, saving, deleting, and locating files on a PC, as well as preparing and printing Microsoft Word documents, using Microsoft Excel spreadsheets, creating Microsoft PowerPoint slides, using e-mail and the Internet will be required to be successful in this course. This is a Social Science course. Three class hours. (SUNY-SS)
Prerequisites: GEG 130 or GEG 211 or permission of the Instructor.
Course Offered Fall and Spring
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Fall Semester 2014