Course Descriptions

HTL 206 - Hotel Sales and Marketing

Students will be introduced to the principles and procedures of hotel sales and marketing by taking part in "learn by doing" activities. A sales blitz, a high pressure sales experience, and developing a marketing plan for a local hotel may be included. This course addressed market research, advertising, public relations, and the operation of a sales department within a hotel. Sales techniques as they relate to individuals, companies, organizations, and groups will also be explored. Fall Semester only. Three class hours.

3 Credits

Course Offered Fall and Spring

Use links below to see if this course is offered:
Fall Semester 2015
Summer Session 2015