This course is offered for students who are interested in pursuing a career in conference and event planning. This course focuses on the fundamentals necessary to build and maintain a sustainable career in the event management field. Topics discussed will include: Creating a mission and vision statement, strategic planning, budgeting, human resource management, marketing and assessment. Students will create and execute a special event including creating a budget and marketing plan. Two class hours, two laboratory hours.
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Spring Semester 2014