Course Descriptions

PPE 217 - Sport Marketing

The course focuses on the theoretical backbone that makes sport marketing such a unique and vibrant subject and focuses on marketing in a sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. Exploration of promotion, sales, distribution, and public relations in sport are key aspects of the course.

3 Credits



Use links below to see if this course is offered:
Fall Semester 2014
Spring Semester 2014
Summer Session 2014

CN=MCC-Notes02/O=MCC

mcc-web01.monroecc.edu