Students will be introduced to the principles and procedures of hotel sales and marketing by taking part in "learn by doing" activities. A sales blitz, a high pressure sales experience, and developing a marketing plan for a local hotel may be included. This course addressed market research, advertising, public relations, and the operation of a sales department within a hotel. Sales techniques as they relate to individuals, companies, organizations, and groups will also be explored. Fall Semester only. Three class hours.
Use links below to see if this course is offered:
Spring Semester 2014