Course Descriptions

AAD 112 - Graphic Design 1

3 Credits

This course explores the various aspects of graphic communication and will cover concepts, typography, layout and general graphic techniques. Course materials are designed to advance an understanding of design tools and design principles, artisanship and conceptual skills through the exploration of visual elements, order, concept and language. Three class hours.

Prerequisite: COM 104/AAD104 and COM 105/AAD 105, or permission of instructor.

Course Learning Outcomes
1. Apply traditional and digital processes (production) in the fields of visual design and communication. Measurable by the quantity of pre-production work; sketches, reading reports and observation notes.
2. Develop skills and proficiencies while utilizing contemporary hardware, software and peripheral devices. Measurable by notable improvement of hand, eye and mind coordination, over time.
3. Keep a record (a portfolio) of the work produced through each phase of production. Measurable by the quantity and quality of work within the portfolio.

Course Offered Fall and Spring

Use links below to see if this course is offered:
Fall Semester 2017
Intersession 2018
Spring Semester 2018