Public Relations
A.S. Degree - Transfer Program
Department: Visual and Performing Arts
School: Arts & Humanities
CIP Code: 09.0902
MCC Program Code: PR01
NYSED Code (BRI): 31875
NYSED Code (DCC): 31876
50% or more of this program can be completed online.
***This program is no longer offered at MCC.***
Please visit the Academic Programs page for a list of current programs.
Description
The Public Relations program is designed to prepare students for transfer to a four-year college or university offering programs in public relations, communications, and mass media. The curriculum provides a foundation in liberal arts and a background in communication theory, media writing and public relations. The program will enable students to better understand the role of public relations today in business, government, education and non-profit organizations.
(Housed in the Visual and Performing Arts Department)
Program Learning Outcomes
1) Describe the field of public relations
2) Describe the history of public relations from colonial America through contemporary society
3) Analyze the current issues and trends in the field of public relations
4) Design a public relations plan.
5) Analyze and assess award-winning public relations campaigns
6) Identify various tools of public relations practice
7) Prepare and edit a press release