A.S. DEGREE

Description
The Public Relations program is designed to prepare students for transfer to a four-year college or university offering programs in public relations, communications, and mass media. The curriculum provides a foundation in liberal arts and a background in communication theory, media writing and public relations. The program will enable students to better understand the role of public relations today in business, government, education and non-profit organizations.
(Housed in the Visual and Performing Arts Department)

Program Learning Outcomes
1) Describe the field of public relations
2) Describe the history of public relations from colonial America through contemporary society
3) Analyze the current issues and trends in the field of public relations
4) Design a public relations plan.
5) Analyze and assess award-winning public relations campaigns
6) Identify various tools of public relations practice
7) Prepare and edit a press release

Requirements for Program Entrance
Intermediate Algebra with Trigonometry (or MTH 104 at MCC).


Distribution Requirements

Credit Hours
FIRST SEMESTER: 15 Credit Hours

ENG 101 College Composition OR
ENG 200 Advanced Composition
3
COM 101 Introduction to Mass Media 3
PSY 101 Introductory Psychology
3
MTH 160 Statistics I OR higher 3
SPC 142 Fundamentals of Public Speaking
3
Total
15


SECOND SEMESTER: 15 Credit Hours

COM 109 An Introduction to Public Relations 3
COM 120 Media Literacy 3
ANT 102 Cultural Anthropology 3
SPC 141 Interpersonal Speech Communication 3
ELECTIVE*
3
Total
15


THIRD SEMESTER: 15-16 Credit Hours

SOC 101 Introduction to Sociology 3
COM 130 Media Writing
3
SPC 143 Small Group Communication 3
SUNY GENERAL EDUCATION - NATURAL SCIENCE ELECTIVE 3- 4
ELECTIVE
3
Total
15-16


FOURTH SEMESTER: 17 Credit Hours

SUNY GENERAL EDUCATION - HUMANITIES OR FOREIGN LANGUAGE ELECTIVE
3
ELECTIVE
3
PHYSICAL/HEALTH EDUCATION ELECTIVE
2
COM 131 Principles of Journalism
3
COM 270 Media and Society 3
SOCIAL SCIENCE ELECTIVE**
3
Total
17
TOTAL CREDITS
62-63

* Recommend ENG 250
** Recommended: HIS 111, HIS 112, POS 101, POS 102, ECO 101, ECO 111 (MTH 104 or equivalent pre-requisite)