It may not always feel like spring here, but in some ways it is already summer – the MCC marketing campaign for summer session starts this week. The campaign starts with advertising in the print and digital versions of campus newspapers and magazines at targeted colleges. The campaign also includes advertising on Facebook and paid search (Google keywords) targeted to college students. In addition, visitors to the MCC web page on the summer program will be targeted with display advertising online.
Messaging for the campaign focuses on all the elements that make MCC the smartest choice for summer courses - - academic quality, transfearable SUNY credit, affordable tuition, and convenience.
If you know anyone who is looking to get ahead this summer, send them to MCC.
Debra Davis
Marketing and Community Relations
03/29/2017 |