MCC Daily Tribune

Marketing, Web and Social Media Department Promotes Summer Sessions

It might be snowing this week, but the Marketing, Web and Social Media team are thinking of summer as we continue marketing for summer session enrollment.  Last year, MCC exceeded budget for summer enrollment!

Direct Mail – A catalog was mailed last week to 35,000 households listing all courses available as well as promoting other MCC programs.  In addition, three targeted direct mail postcards, segmented for current students, traditional prospects, and adult prospects, mailed yesterday.  You can see samples of the direct mail betlow.

Social Media and Web – As soon as summer session courses were available back in February, the monroecc.edu homepage was updated with a link to a summer session landing page.  In addition, MCC continues to promote summer sessions on our social media channels.

Next to come is a digital media campaign.  Stay tuned for more details.

Please visit www.monroecc.edu/go/summer for more information.

Attached Files:
22_003_summer_sessions_mail_adult_final.pdf
22_003_summer_sessions_mail_current_final.pdf
22_003_summer_sessions_mail_high_school_final.pdf
22_001_Summer_2022_Adult_Course_Catalog_final.pdf

Debra Davis
Marketing and Web
03/30/2022