MCC Daily Tribune
Fall 2019 Marketing Recruitment Campaign Continues
While marketing recruitment campaigns are underway all year, a more significant campaign runs for the fall semester enrollment.
The campaign kicked off last month and includes:
- Google paid search
- Advertising on Facebook, Instagram, and YouTube
- TV advertising and OTT (On Top of TV) advertising. OTT is advertising that reaches prospects who use streaming devices to watch TV
- Radio advertising on commercial stations and Pandora
- Outdoor advertising (billboard on the westside of Rochester)
- Multiple direct and email marketing campaigns that target specific groups of prospects
- Outbound calling programs
- MCC social media channels
- Landing pages on www.monroecc.edu
The advertising is founded on the "Opens Doors" campaign with a strong emphasis on career outcomes. The messaging is targeted to reach specific groups of adult prospects who show an interest in topics such as online learning, accelerated business programs, technology, healthcare and other areas.
In addition to the campaigns to reach new students, marketing campaigns also target returning students, encouraging them to register for classes. Students are reached by direct mail, email, and digital marketing.
Debra Davis
Marketing and Community Relations
07/15/2019