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MCC Daily Tribune Archive

Bowen and Casalinuovo-Adams Present at Noel Levitz National Conference on Student Recruitment, Marketing and Retention


Randy Bowen, Assistant Vice President of Enrollment Management, and Christine Casalinuovo-Adams, Director of Admissions, presented at the National Conference on Student Recruitment, Marketing and Retention on July 10, 2014 in Chicago.  Joining them were Anne Monroe, Michael Lofstead, and Catie Connolly from Noel Levitz.

The presentation titled, “Motivating Culture Change Through Effective Teamwork: How an Email, Website and SEO Project Led To Big Changes”, highlighted the journey of MCC’s Enrollment Management Team in improving web and email offerings, as well as fostering effective internal partnerships among admissions, web communications, and marketing.

Highlights of the presentation focused on the following:  Web and Interactive Marketing Opportunities Analysis, Turnkey Email Marketing to motivate prospective student action, and Search Engine Optimization and Content Development to support traffic to high-value web pages from search engine results.

This fall, the Enrollment Management Team will offer brown bag sessions on their work with Noel Levitz.  These sessions will showcase new communication plans for managing student contact from point of inquiry to acceptance.  The Team will also showcase the new and advance recruitment and marketing initiatives that are designed to achieve enrollment goals.  Please watch the Daily Tribune for dates, times, and locations.

Jeffrey P. Bartkovich

Interim Provost and Vice President, Academic Services

Jeffrey P. Bartkovich
Academic Services
07/17/2014