Charles Caples, program director for MCC’s Workforce Development, was interviewed by WXXI News radio about MCC’s new noncredit certificate program for business-to-business sales professionals.
Click the link for WXXI’s report: https://wxxinews.org/post/mcc-offers-new-certificate-program-sales-professionals
Major changes in the global business environment in the wake of the economic recession have transformed the way sales professionals work with customers. Today, being successful in business-to-business sales requires salespeople to help their customers improve their competitiveness, reduce operational costs and meet changing industry compliance requirements with their products/services.
The 12-week Smart Selling: Business to Business Sales System & Sales Skills Development program is the only one of its kind in the nine-county region that addresses all stages of the sales process and brings in business leaders to share their expertise with participants.
The program introduces participants to a comprehensive approach to developing strategies and systems. It covers assessment of clients’ needs and advantage, effective proposals and presentations, behavioral styles, and steps to developing new customers and managing long-term client relationships. Participants become familiar with a sales model that emphasizes educating clients on how to improve their business performance in ways that their customers or competitors have not yet thought of.
In the final week of the program, participants demonstrate their knowledge and skills through mock sales interviews with local CEOs and business owners.
The program benefits job seekers, incumbent workers and individuals seeking to change careers.
Graduates can immediately begin their careers as business-to-business salespeople within such sectors as advanced manufacturing, aerospace and defense, biotechnology, consumer products, energy/green technologies, health care, information technology, staffing/consulting and outsourcing, and professional services.
Classes begin Oct. 21 and continue through Jan. 22 from 5:30 to 9:30 p.m. Tuesday and Thursday at 1057 E. Henrietta Road, Suite 100 (across the street from MCC’s Brighton Campus). Deadline for registration is Oct. 20.
Hency Yuen-Eng
Marketing and Community Relations
09/26/2014 |