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MCC Daily Tribune

IR's COVID-Era College-Wide Survey Results Section V: Student Services & Preferred Methods of Communication

As I mentioned in my Trib post on July 7, I would be sharing the results of IR's COVID-Era College-Wide Survey throughout July and August.  The following is Section V of XI.

Note: Because I had a margin of error of +/-3%, the following results can be generalized to the larger population of people who were sent the survey. 

Student Services

As mentioned in the July 19 Employee Tribune article, more than half of currently enrolled respondents reported that they plan to take the same amount of, more, or all online courses in the future, while 45% reported planning to take fewer or no online courses in the future.  This split in students’ interest in online courses is indicative of how they want to interact with MCC on a larger scale.  When it comes to student services, most (648) respondents prefer to receive them in person, but there is also a strong interest (619 respondents) in being able to access them through Zoom

I found that in-person services are preferred by Non-Parents and students age 24 and younger; Zoom services are preferred by Student-Parents and students age 25 and older.  When marketing to and recruiting prospective students, it may be useful to keep these in mind.

The top resources students need involve academic advising, emergency grants, food pantries, and finances. 

Preferred Methods of Communication

All currently enrolled respondents were asked to indicate the best ways MCC can communicate with them.  By far the most popular way is by emailing their MCC account (945 respondents preferred this method).   The second most preferred method is text (604 respondents).  Very few (183) respondents like receiving surface mail from MCC.

I also asked about social media.  One-third (31%) of respondents said they follow MCC on social media and, of those, 92% say it’s helpful to learn about MCC through those means.  Their preferred social media platforms are, in order: Instagram (261 respondents), Facebook (166 respondents), and Twitter (73 respondents).

William Dixon
Research
07/26/2021