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MCC Daily Tribune

Marketing Campaign Begins to Open Doors Today

Our new TV, digital and radio campaign kicks off today! This is one more part of our ongoing, multi-year recruitment strategy.

Visit our campaign landing page at www.monroecc.edu/apply to see the two new TV commercials, plus three short videos that MCC will use in digital advertising on Facebook, Instagram, and YouTube. Check out the successes of our amazing alumni whose MCC experience opened the doors to their dream careers.

The campaign also includes a new radio commercial, which is attached below.

In addition, MCC will run digital advertising with Google keywords (search terms), display advertising targeting prospects while they are on the internet, and retargeting -- delivering digital ads to visitors to monroecc.edu

We'll also run ads at Regal Greece Ridge and Regal Culver Ridge. A billboard will go up shortly targeting west side commuters on I 490.

In addition, other tactics are underway including a digital retention campaign encouraging returning students to register; outbound calling programs to encourage new students to register; and direct mail to multiple target markets.

This campaign is the result of effort and work by staff and faculty in many areas of the College, work with Admissions/ Enrollment Management, and the entire MCR team. Thanks to all who made it happen.

Attached Files:
MCC_Brand_OpeningDoors_Radio60_FINAL.mp3

Debra Davis
Marketing and Community Relations
07/23/2018