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MCC Daily Tribune

Marketing for Student Recruitment Going Strong

Fall Recruitment Advertising Update

Student recruitment marketing occurs all year long and this week, targeted radio spots on WDKX joined the aggressive marketing campaign underway for Fall 2021 recruitment.

TV and digital advertising campaigns on Facebook, Google, and Instagram have been running since June.

In addition, multiple direct mail packets continue to drop to key groups.  Direct marketing targets many segments including adult prospects, high school prospects, former students who stopped out before completion, prospects who applied and were accepted but never attended, new students and current students, as well as specific prospects for program advertising.  

MCC's social media channels and monroecc.edu promote enrollment events as well.   Email and text messaging campaigns round out the communications flow.

An outbound calling program is also underway, setting up appointments with admissions and financial aid staff.

As always, word of mouth advertising is the best advertising there is! Please encourage your family and friends to explore all that MCC has to offer.

Debra Davis
Marketing and Web
08/03/2021