Skip to main content

MCC Daily Tribune Archive

Brennan-Barry Presents at SUNYCUAD Annual Conference


Colleen Brennan-Barry, assistant director of marketing & community relations - Web communications, presented “Where We’re Going, We Don’t Need Roads: Using Yesterday’s Lessons to Navigate the Digital Landscape of the Future” at the 2015 State University of New York Council for University Advancement (SUNYCUAD) Annual Conference last week. The presentation covered how evolving user expectations and use of digital media continues to change how we communicate our colleges’ messages with students past, present and future. The presentation’s description:

“Once upon a time, in a land not so far away, higher education teams would meet to create annual communications plans, laying out publications and timelines in a complete map forward for the entire season to come. Each year’s map had similar routes and landmarks as the year before; as long as the map was read correctly, triumph would inevitably follow. Those days are over. With apologies to traditionalists and cartographers everywhere, we have entered the time of GPS communications: a constantly-changing, digital period more focused on the destination than the path, and where each turn we make has us frequently ‘recalculating.’ Together we’ll look back at where we’ve been and discuss the new rules of the road — the emerging digital trends and audience expectations that we need to understand to best meet the needs of those audiences, and to reach our own institutional goals.”

Colleen’s presentation slides are available at https://www.slideshare.net/ColB/where-were-going-we-dont-need-roads-marketing-higher-ed-the-future-of-awesome.

Cynthia Cooper
Marketing and Community Relations
06/10/2015