On Tuesday, August 2, Genesee Brewery announced its plans for social investments in Rochester’s Northeast neighborhood, the local beer community and the MCC Foundation. On Friday, September 9, the brewery will close so its employees can plant, paint and clean areas in the Northeast quadrant. Later that day, the Genesee Brew House will host a
Tap it Forward Festival to celebrate local breweries and beer industry merchants. Proceeds from the event will go towards a new Genesee Brewers’ Scholarship Fund at the MCC Foundation. The effort is part of North American Breweries’ mandate that employees positively impact their communities. North American Brewery is Genesee’s parent company,
The announcement was covered by the
Democrat and Chronicle, 13WHAM, News10NBC, Time Warner Cable News and WHAM-1180AM.