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MCC Daily Tribune

MCC's Effective Connections with Students, Community Highlighted

An article on the front cover of the Rochester Business Journal's Oct. 2 issue features MCC's effective use of various technologies to keep current and prospective students engaged and connected with the campus community.

Christine Casalinuovo-Adams, associate vice president of enrollment management, and Matthew Lawson, manager of the orientation and First Year Experience programs, were interviewed for the article.

Technology platforms discussed in the article include the Ask Trib411 chatbot, electronic surveys, mobile devices, and social media channels. The article also highlighted the award-winning Trib411 information center, run by peer navigators who are the friendly and informative faces, voices, texters, and emailers behind the Trib411 phone, text and email accounts.

"We want to continue to stay connected with students using platforms they are most comfortable with," Christine said.

On the Trib411 information center:

-- Has received over 4,800 questions through text messaging since its inception in August 2019.

-- Reduces barriers and the time it takes to answer questions from students and the local community.

On the Trib411 chatbot:

-- Quickly provides answers to inquiries related to admissions, financial aid, registration and records, and more.

On electronic surveys:

-- Informed MCC about students' potential challenges, including technology access issues, child care options, and on-campus housing. MCC followed up with students directly to resolve these issues.

On targeted emails:

-- MCC shares information about graduation with students who are in their final year at MCC as well as information about scholarship opportunities to those who indicated interest in receiving notifications.

On virtual events:

-- Examples include cooking classes, workout classes, meditation sessions, and talent shows. Upcoming offerings include a virtual murder mystery and esports.

-- "The true college experience may look different, but we are still providing it," Matthew said.

Please know that we are not permitted to attach or post RBJ articles on the MCC website, including in the Daily Tribune, as the RBJ prohibits distribution without obtaining circulation rights.

Hency Yuen-Eng
Government and Community Relations
10/05/2020