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MCC Daily Tribune Archive

An MCC Elevator Speech


When you’re asked about Monroe Community College by a neighbor, family member, higher education colleague, or community associate, what do you tell them? We’ve all been there; there’s so much you could say, but you know if you ramble on, your listener won’t walk away with anything of substance.

So we’ve crafted an MCC elevator speech to help you:

MCC’s award-winning faculty inspire all kinds of students and our programs are high quality. Tuition is $1,620 per semester. One of the top community colleges in the country, MCC is a vital growth partner for regional business and industry. We change lives.

Consider these 45 words a guide, a place to start, a foundation on which to build. We encourage you to put the concepts into your own words.

When there’s an opportunity to go deeper, take the conversation down a path that’s comfortable for you. Are you a numbers person? Build on tuition being $1,620 per semester. Do the stories of our students move you? Say more about how MCC changes lives.  In the marketing communications world, we call these “proof points" and we have started a collection.
Bring some more dimension to this elevator speech by sharing your proof points with us; you can send them to <"mailto:MarCom@monroecc.edu">. (In turn, we'll share them with everyone again in a future MCC Daily Tribune.)

Thanks!

Cynthia Cooper
Marketing and Community Relations
04/07/2014