MCC Daily Tribune

MCC's Marketing, Web and Social Media Department Named "Marketer of the Year"

I am proud to announce that our Marketing, Web and Social Media team won the coveted "Marketer of the Year 2020" award for a non-profit organization. The award was announced at last night's Pinnacle Awards virtual ceremony, hosted by the American Marketing Association - Rochester Chapter.

This marks the second year in a row that the MCC team won the top award, which honors outstanding overall strategy, creative and results.

Host Norma Holland said that the MCC team is "an in-house powerhouse that keeps generating amazing work and fantastic results promoting one of our area's best college values and educational assets."

In addition to winning the Marketer of the Year Award, the MCC Marketing and Web team also won the Paid Search/Display Category for its digital marketing campaign promoting MCC academic programs and the top award for Print Advertising for its downtown advertising.

Congratulations to Debra Davis, director; Janet Ekis, social media specialist; Phil Osterling, graphic/visual design specialist, Rosanne Rivers, marketing specialist; and Craig Watkins, former associate director, web communications. Thanks also goes to Sean Baker, Computer and Information Technology, who assisted with landing pages and analytic tracking for the digital campaign.

Christine Casalinuovo-Adams
Enrollment Management
09/16/2020