Monroe Community College has received a 2015 Pinnacle Award from the American Marketing Association, Rochester Chapter. MCC won first place in the Business-to-Customer category for the “Inspiring Every Day” marketing campaign. Pinnacle Award winners are selected based on excellence in creative design, business strategy and results.
An integrated marketing campaign, the “Inspiring Every Day” initiative included TV and radio advertising, direct marketing, social media, digital advertising, and website/web pages. The judges stated that “The campaign scored high marks for its strong results.” Congratulations to Debra Davis, project lead and director of marketing communications, and the entire Marketing and Community Relations team.
Cynthia Cooper
Marketing and Community Relations
05/26/2015 |