MCC Daily Tribune

Fall Recruitment Marketing Expands

Student recruitment marketing for fall 2022 expanded with television advertising that started this week.  It includes commercial and cable TV, as well as advertising that will run on streaming devices.

TV is just one tactic -- digital advertising on Facebook and Instagram will start next week, as well as display advertising on the internet.

Direct mail has been dropping to prospects for fall 2022 for several years (we begin our recuitment with high school sophomores).  Recently, a catalog of all courses offered in the fall was sent to 25,000 households.  More targeted direct mail to high school students, adults, former students who left wtihout completing a credential, and other segmented groups, will continue throughout the summer..

Outbound calling is also underway to prospects who were accepted to MCC but never enrolled here or anywhere else.

Watch the Trib for more marketing updates on our social media outreach.

Debra Davis
Marketing and Web
06/15/2022