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MCC Daily Tribune

Spring Recruitment Campaign Update

Marketing for spring semester student recruitment has been underway for several months.  Today, the marketing campaign expands to include television advertising, as well as  "On Top of TV," or OTT advertising, which is advertising during television shows being watched on streaming devices.  Our social media campaign on Facebook and Instagram also kicks off.

More elements will be added shortly, including Google key words advertising (ads that appear based on the user's Google search), Spotify radio, commercial radio, and a billboard.

In addition, web landing pages, MCC's own social media channels, direct mail, email, text, and outbound calling are part of the integrated campaign.

At the same time, recruitment marketing continues for Fall 2022.

 

 

 

Debra Davis
Marketing and Web
11/22/2021