MCC Daily Tribune

Marketing Campaign for Open House Underway

The marketing campaign for MCC's Fall Open House, the annual recruitment event for high school students and their families hosted by Admissions, is well underway.

The campaign started back in the beginning of October with invitations mailed to nearly 10,000 high school prospects. The website was also updated with a landing page to make it as easy as possible to RSVP, while the event has also been promoted on MCC social media channels.

Last week, the paid digital campaign kicked off with advertising on YouTube, Facebook and Instagram. This week, the TV and radio advertising portion of the campaign began.

As always, word-of-mouth advertising is a powerful tactic. Invite your friends to check out all that MCC has to offer their high school student. Open House is Saturday, November 16, from 9:30-noon, at Brighton Campus.

Debra Davis
Marketing and Web
11/05/2019