MAR-200: Principles of Marketing

Course Description

This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours.

Prerequisites

BUS 104 and (MTH 104 or MCC Level 8 placement) .

MAR-200 Sections for Fall 2010

With the following scheduling option(s)

5 Sections Offered

MAR-200, Section 003

CRN #16609
Principles of Marketing-SV
Traditional (In-Person)

Instructor(s)

Kathleen Borbee

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 09A, Room 107
Sep 7th, 2010 – Dec 23rd, 2010Monday, Wednesday, Friday
9:00 am - 9:50 am
Type Lecture
Location Brighton Campus
Building 09A, Room 107
Date(s) Sep 7th, 2010 – Dec 23rd, 2010
Day / Time Monday, Wednesday, Friday
9:00 am - 9:50 am

MAR-200, Section 004

CRN #16610
Principles of Marketing-SV
Traditional (In-Person)

Instructor(s)

Kathleen Borbee

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 09A, Room 107
Sep 7th, 2010 – Dec 23rd, 2010Monday, Wednesday, Friday
10:00 am - 10:50 am
Type Lecture
Location Brighton Campus
Building 09A, Room 107
Date(s) Sep 7th, 2010 – Dec 23rd, 2010
Day / Time Monday, Wednesday, Friday
10:00 am - 10:50 am

MAR-200, Section 014

CRN #16616
Principles of Marketing-WR
Traditional (In-Person)

Instructor(s)

John Striebich

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 12, Room 225
Sep 7th, 2010 – Dec 23rd, 2010Tuesday, Thursday
11:00 am - 12:20 pm
Type Lecture
Location Brighton Campus
Building 12, Room 225
Date(s) Sep 7th, 2010 – Dec 23rd, 2010
Day / Time Tuesday, Thursday
11:00 am - 12:20 pm

MAR-200, Section 016

CRN #16617
Principles of Marketing-SV
Traditional (In-Person)

Instructor(s)

Kathleen Borbee

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 12, Room 113
Sep 7th, 2010 – Dec 23rd, 2010Tuesday, Thursday
12:30 pm - 1:50 pm
Type Lecture
Location Brighton Campus
Building 12, Room 113
Date(s) Sep 7th, 2010 – Dec 23rd, 2010
Day / Time Tuesday, Thursday
12:30 pm - 1:50 pm

MAR-200, Section SL1

CRN #16622
Principles of Marketing-WR
Online/Virtual Campus (asynchronous)

Instructor(s)

Todd Korol

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building SLN, Room TBA
Sep 7th, 2010 – Dec 23rd, 2010TBA
Type Lecture
Location Brighton Campus
Building SLN, Room TBA
Date(s) Sep 7th, 2010 – Dec 23rd, 2010
Day / Time TBA

***Instructor permission is required to register for SLN sections as of the day before the official class start date. No permission is necessary prior to that date.***