MAR-200: Principles of Marketing

Course Description

This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours.

Prerequisites

BUS 104 and (MTH 104 or MCC Level 8 placement) .

MAR-200 Sections for Summer 2011

With the following scheduling option(s)

2 Sections Offered

MAR-200, Section SL1

CRN #61586
Principles of Marketing-WR
Online/Virtual Campus (asynchronous)

Instructor(s)

Todd Korol

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureOnline
May 31st, 2011 – Aug 19th, 2011N/A
Type Lecture
Location Online
Date(s) May 31st, 2011 – Aug 19th, 2011
Day / Time N/A

MAR-200, Section 601

CRN #61587
Traditional (In-Person)

Instructor(s)

Carmen Powers

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 12, Room 113
May 31st, 2011 – Jul 2nd, 2011Monday, Tuesday, Wednesday, Thursday
10:10 am - 12:10 pm
Type Lecture
Location Brighton Campus
Building 12, Room 113
Date(s) May 31st, 2011 – Jul 2nd, 2011
Day / Time Monday, Tuesday, Wednesday, Thursday
10:10 am - 12:10 pm