MAR-200: Principles of Marketing
- 3 Credit Hours
- Business Administration Department
- Summer 2011
Course Description
This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours.
Prerequisites
BUS 104 and (MTH 104 or MCC Level 8 placement) .
MAR-200 Sections for Summer 2011
2 Sections Offered
MAR-200, Section SL1
CRN #61586
Principles of Marketing-WR
Online/Virtual Campus (asynchronous)
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Online | May 31st, 2011 – Aug 19th, 2011 | N/A |
Type | Lecture |
Location | Online |
Date(s) | May 31st, 2011 – Aug 19th, 2011 |
Day / Time | N/A |
MAR-200, Section 601
CRN #61587
Traditional (In-Person)
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Brighton Campus Building 12, Room 113 | May 31st, 2011 – Jul 2nd, 2011 | Monday, Tuesday, Wednesday, Thursday 10:10 am - 12:10 pm |
Type | Lecture |
Location | Brighton Campus Building 12, Room 113 |
Date(s) | May 31st, 2011 – Jul 2nd, 2011 |
Day / Time | Monday, Tuesday, Wednesday, Thursday 10:10 am - 12:10 pm |