PPE-217: Sport Marketing
- 3 Credit Hours
- Fall 2012
Course Description
The course focuses on the theoretical backbone that makes sport marketing such a unique and vibrant subject and focuses on marketing in a sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. Exploration of promotion, sales, distribution, and public relations in sport are key aspects of the course. .
PPE-217 Sections for Fall 2012
1 Section Offered
PPE-217, Section 001
CRN #17667
Traditional (In-Person)
Scheduled Meeting Times
| Type | Location | Date(s) | Day / Time |
|---|---|---|---|
| Lecture | Brighton Campus Building 09A, Room 112 | Sep 4th, 2012 – Dec 20th, 2012 | Monday, Wednesday, Friday 1:00 pm - 1:50 pm |
| Type | Lecture |
| Location | Brighton Campus Building 09A, Room 112 |
| Date(s) | Sep 4th, 2012 – Dec 20th, 2012 |
| Day / Time | Monday, Wednesday, Friday 1:00 pm - 1:50 pm |