PPE-217: Sport Marketing

Course Description

The course focuses on the theoretical backbone that makes sport marketing such a unique and vibrant subject and focuses on marketing in a sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. Exploration of promotion, sales, distribution, and public relations in sport are key aspects of the course. .

PPE-217 Sections for Fall 2012

With the following scheduling option(s)

1 Section Offered

PPE-217, Section 001

CRN #17667
Traditional (In-Person)

Instructor(s)

Rocky Delfino

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 09A, Room 112
Sep 4th, 2012 – Dec 20th, 2012Monday, Wednesday, Friday
1:00 pm - 1:50 pm
Type Lecture
Location Brighton Campus
Building 09A, Room 112
Date(s) Sep 4th, 2012 – Dec 20th, 2012
Day / Time Monday, Wednesday, Friday
1:00 pm - 1:50 pm