PPE-217: Sport Marketing
- 3 Credit Hours
- Spring 2013
Course Description
The course focuses on the theoretical backbone that makes sport marketing such a unique and vibrant subject and focuses on marketing in a sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. Exploration of promotion, sales, distribution, and public relations in sport are key aspects of the course. .
PPE-217 Sections for Spring 2013
1 Section Offered
PPE-217, Section 001
CRN #28690
Traditional (In-Person)
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Brighton Campus Building 09A, Room 118 | Jan 22nd, 2013 – May 23rd, 2013 | Tuesday, Thursday 11:00 am - 12:20 pm |
Type | Lecture |
Location | Brighton Campus Building 09A, Room 118 |
Date(s) | Jan 22nd, 2013 – May 23rd, 2013 |
Day / Time | Tuesday, Thursday 11:00 am - 12:20 pm |