COM-109: An Introduction to Public Relations
- 3 Credit Hours
- Summer 2017
Course Description
A survey of the roles and responsibilities of the public relations professional in private and public organizations. Examination of the importance of the audience and audience research in public relations program planning, how public relations differs from advertising and the use of traditional publicity tools like press releases and press kits to reach targeted audiences. Exploration of the use of the Internet to reach key stakeholders and its use as a distribution channel for publicity. Recognition of the importance of ethics, integrity and relationship building as a cornerstone of public relations. Three class hours.
COM-109 Sections for Summer 2017
1 Section Offered
COM-109, Section SL1
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Online | May 30th, 2017 – Aug 19th, 2017 | N/A |
Type | Lecture |
Location | Online |
Date(s) | May 30th, 2017 – Aug 19th, 2017 |
Day / Time | N/A |
***Instructor permission is required to register for SLN sections as of the day before the official class start date. No permission is necessary prior to that date.***