COM-109

An Introduction to Public Relations

A survey of the roles and responsibilities of the public relations professional in private and public organizations. Examination of the importance of the audience and audience research in public relations program planning, how public relations differs from advertising and the use of traditional publicity tools like press releases and press kits to reach targeted audiences. Exploration of the use of the Internet to reach key stakeholders and its use as a distribution channel for publicity. Recognition of the importance of ethics, integrity and relationship building as a cornerstone of public relations. Three class hours.

COM-109 Sections for Spring 2018

With the following scheduling option(s)

2 Sections Offered

COM-109, Section 001

CRN #21370
Traditional (In-Person)

Instructor(s)

Ilene Benz

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 06, Room 425
Jan 22nd, 2018 – May 24th, 2018Tuesday, Thursday
2:00 pm - 3:20 pm
Type Lecture
Location Brighton Campus
Building 06, Room 425
Date(s) Jan 22nd, 2018 – May 24th, 2018
Day / Time Tuesday, Thursday
2:00 pm - 3:20 pm

COM-109, Section SL1

CRN #21375
Intro to Public Relations-WR
Online/Virtual Campus (asynchronous)

Instructor(s)

Ilene Benz

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureOnline
Jan 22nd, 2018 – May 24th, 2018N/A
Type Lecture
Location Online
Date(s) Jan 22nd, 2018 – May 24th, 2018
Day / Time N/A

***Instructor permission is required to register for SLN sections as of the day before the official class start date. No permission is necessary prior to that date.***