SMT-217: Sport Marketing
- 3 Credit Hours
- Health and Physical Education Department
- Spring 2019
Course Description
The course focuses on the theoretical backbone that makes sport marketing such a unique and vibrant subject and focuses on marketing in a sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. Exploration of promotion, sales, distribution, and public relations in sport are key aspects of the course. Three class hours.
SMT-217 Sections for Spring 2019
1 Section Offered
SMT-217, Section 001
CRN #30857
Traditional (In-Person)
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Brighton Campus Building 09A, Room 118 | Jan 22nd, 2019 – May 25th, 2019 | Tuesday, Thursday 11:00 am - 12:20 pm |
Type | Lecture |
Location | Brighton Campus Building 09A, Room 118 |
Date(s) | Jan 22nd, 2019 – May 25th, 2019 |
Day / Time | Tuesday, Thursday 11:00 am - 12:20 pm |