COM-109

An Introduction to Public Relations

A survey of the roles and responsibilities of the public relations professional in private and public organizations. Examination of the importance of the audience and audience research in public relations program planning, how public relations differs from advertising and the use of traditional publicity tools like press releases and press kits to reach targeted audiences. Exploration of the use of the Internet to reach key stakeholders and its use as a distribution channel for publicity. Recognition of the importance of ethics, integrity and relationship building as a cornerstone of public relations. Three class hours.

COM-109 Sections for Summer 2019

1 Section Offered

COM-109, Section SL1 — CRN #60700
3 Credit Hours — SUNY Learning Network (Online)
(Intro to Public Relations-WR)

Instructor(s)
Ilene Benz

Scheduled Meeting Times
TypeLocationDate(s)Day / Time
LectureOnline
May 28th, 2019 – Aug 17th, 2019N/A
Type Lecture
Location Online
Date(s) May 28th, 2019 – Aug 17th, 2019
Day / Time N/A
***Instructor permission is required to register for SLN sections as of the day before the official class start date. No permission is necessary prior to that date.***