Principles of Marketing

This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours.


BUS 104 with a C or better and (MTH098 with a C or better or MCC Level 6 Mathematics placement.)

MAR-200 Sections for Summer 2019

1 Section Offered

MAR-200, Section SL1 — CRN #61586
3 Credit Hours — SUNY Learning Network (Online)
(Principles of Marketing-WR)

Kathleen Borbee

Scheduled Meeting Times
TypeLocationDate(s)Day / Time
May 28th, 2019 – Aug 17th, 2019N/A
Type Lecture
Location Online
Date(s) May 28th, 2019 – Aug 17th, 2019
Day / Time N/A
***Instructor permission is required to register for SLN sections as of the day before the official class start date. No permission is necessary prior to that date.***