COM-109: An Introduction to Public Relations
- 3 Credit Hours
- Spring 2020
Course Description
A survey of the roles and responsibilities of the public relations professional in private and public organizations. Examination of the importance of the audience and audience research in public relations program planning, how public relations differs from advertising and the use of traditional publicity tools like press releases and press kits to reach targeted audiences. Exploration of the use of the Internet to reach key stakeholders and its use as a distribution channel for publicity. Recognition of the importance of ethics, integrity and relationship building as a cornerstone of public relations. Three class hours.
COM-109 Sections for Spring 2020
1 Section Offered
COM-109, Section 001
CRN #21370
Intro to Public Relations-WR
Traditional (In-Person)
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Brighton Campus Building 06, Room 425 | Jan 21st, 2020 – May 23rd, 2020 | Tuesday, Thursday 2:00 pm - 3:20 pm |
Type | Lecture |
Location | Brighton Campus Building 06, Room 425 |
Date(s) | Jan 21st, 2020 – May 23rd, 2020 |
Day / Time | Tuesday, Thursday 2:00 pm - 3:20 pm |