SMT-217: Sport Marketing
- 3 Credit Hours
- Health and Physical Education Department
- Summer 2020
Course Description
The course focuses on the theoretical backbone that makes sport marketing such a unique and vibrant subject and focuses on marketing in a sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. Exploration of promotion, sales, distribution, and public relations in sport are key aspects of the course. Three class hours.
SMT-217 Sections for Summer 2020
1 Section Offered
SMT-217, Section SL1
CRN #62811
Online/Virtual Campus (asynchronous)
Scheduled Meeting Times
Type | Location | Date(s) | Day / Time |
---|---|---|---|
Lecture | Online | Jul 6th, 2020 – Aug 6th, 2020 | N/A |
Type | Lecture |
Location | Online |
Date(s) | Jul 6th, 2020 – Aug 6th, 2020 |
Day / Time | N/A |